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Business leaders from the BRICS nations visit the TASEZ plant in Silverton

TASEZ talks investment opportunities to BRICS businesses

In the week prior to the 15th annual BRICS summit due to take place in South Africa from 22 – 24 August 2023 under the watchful eye of chairperson President Cyril Ramaphosa, the Tshwane Automotive Special Economic Zone (TASEZ) played host to a delegation of business leaders from Brazil, Russia, India and China. A high-level group of business leaders from the BRICS nations are in South Africa to explore investment opportunities across a wide range of economic sectors, including the automotive manufacturing sector. The group visited the TASEZ plant in Silverton on Monday, 14 August 2023 and was warmly welcomed by a large TASEZ team, headed up by board chair Lionel October and CEO Dr Bheka Zulu, eager to talk business opportunities and investment incentives. “We want to showcase our special economic zone to big investors who want to take up occupancy in our hub,” October said. Tshwane is uniquely placed as an automotive hub, with Ford based in the TASEZ plant and BMW and Nissan in the nearby industrial area. October sees the city becoming the gateway to Africa for the automotive sector. With Phase 1 of the TASEZ development complete and fully occupied by anchor tenant Ford and nine manufacturers producing components required for the Ford Ranger, the TASEZ team are now looking to implementing the development plans for Phase 2 and 3. “We are looking for two or three other global companies to take up the incentives available in the zone, along with the infrastructure and support TASEZ supplies,” October said. “We are excited to be hosting businesses from some of the largest countries in the world,” Dr Zulu said. “This is an important milestone for us, to engage with world business leaders and share with them our plans.” The BRICS group incorporates more than 40% of the global population and over 25% of the world’s economy. With this in mind, it is critical for South Africa’s economic and social growth and development to encourage foreign direct investment into the various sectors. “We do not see our SEZ in isolation, there are numerous linkages that will expand the reach of what happens in our hub,” Dr Zulu noted.

TASEZ launches exciting brand campaign

The Tshwane Automotive Special Economic Zone (TASEZ) is taking bold new steps to make sure it becomes renowned as Africa’s first automotive city and a world-class hub for the industry. Monday, 24 July 2023 saw the launch of a major communications and branding campaign drawing attention to the work TASEZ in attracting investors, manufacturers, and stakeholders from around the world. Campaign messages on social media platforms, at selected notable sites across the country including international airports, and on digital billboards across the Gautrain, will raise awareness of the unique opportunities and benefits offered by the special economic zone, and at the same time, establish TASEZ as a powerful and distinct top-of-mind brand. The objectives of the six-month campaign are to: Together, we can propel TASEZ to greater heights in the global automotive landscape.

TASEZ congratulates Ford on Car of the Year win

For the first time in its history, a bakkie has won the prestigious South African Car of the Year award, with the accolade going to the Ford Ranger. The award is particularly welcomed in Gauteng, following the crucial investment Ford has made into boosting the country’s automotive sector, particularly in the City of Tshwane where Ford has an extensive plant in Silverton and a large investment in the nearby Tshwane Automotive Special Economic Zone (TASEZ). TASEZ CEO Dr Bheka Zulu congratulated the Ford Motor Company of Southern Africa on its win. “We are proud to be able to say that the 2023 Car of the Year is produced by a company within TASEZ.” The Gauteng MEC for economic development, Tasneem Motara, echoed his sentiment, adding that the quality of the product as well as the innovation that had gone into it augured well for the future of the automotive sector. From an overall investment of R16-billion in 2021, Ford ploughed some R3.4-billion into TASEZ to build a factory to manufacture the Ranger chassis as well as to support suppliers of Ford components. “The Ford Ranger’s triumph represents a milestone for the industry, setting a new benchmark, and symbolising a noteworthy accomplishment for one of South Africa’s primary export products,” the chairperson of the 2023 competition, Mabuyane Mabuza, noted at the announcement on 1 June 2023. Congratulating all the finalists, Dr Zulu stressed the importance the sector played in the country’s economic growth, particularly in Gauteng. “The South African automotive industry is the fifth largest exporting sector out of more than 100 sectors and accounts for 18,7% of the country’s manufacturing output.” South Africa’s automotive sector is one of the country’s largest economic sectors, contributing 4,3% to the country’s gross domestic product (GDP) – 2,4% manufacturing and 1,9% retail, according to figures from the National Association of Automobile Manufacturers of South Africa (Naamsa). Motara added that as the leading auto manufacturing hub in the country, “we’re committed to developing the sector through our support for the implementation of the South African Automotive Master Plan 2035 (SAAM) and through our Special Economic Zones”. The SAAM’s long-term aim is to see production grow to 1.4 million vehicles a year by 2035, and the use of local content rise to 60%. “This growth will play an important role in tackling the challenges of poverty, unemployment, and inequality,” Motara said. The Car of the Year competition is held by the South African Guild of Mobility Journalists, with the 2023 edition seeing 21 finalists vying for overall honours.

TASEZ sets standards for SEZs – Ugandan MPs

A visit from a Ugandan parliamentary delegation has highlighted the importance of South Africa’s Special Economic Zones in attracting much-needed foreign investment to growing a country’s economy and creating jobs.

Vangile Nene joins TASEZ team

TASEZ has appointed  Ms Vangile Nene as its Executive for Corporate Services, reporting to the CEO Dr Bheka Zulu. Nene previously worked with government as Chief Director: Professional Services and State Technical Capacity at the Department of Public Works and Infrastructure. Here, Nene designed, developed, and oversaw the execution of frameworks and policies. She also oversaw the implementation of human capital investment, engineering, and professional services capacity building programmes in addition to providing marketing and public relations experience. She took up these positions after spending almost six years in the financial services industry, which gave her a good grounding for her career development. Most of Nene’s roles have involved developing strategies and ensuring the successful execution thereof. In addition, she is also highly qualified, with an MBA from Regenesys Business School, during which she studied 14 modules across a range of disciplines, which followed public management and marketing courses. Nene has also attended a range of further education symposiums across a variety of aspects.

Partnerships required to revitalise Gauteng’s auto sector

Gauteng is using the automotive sector as a catalyst for economic growth and job creation. However, there is room for more private sector participation as the province moves ahead with its aims of realising its 2030 plan. Speaking at the recent National Association of Automobile Manufacturers of South Africa South African Auto Week, MEC for economic development in Gauteng, Tasneem Motara, shared the province’s economic vision with the conference delegates. “There remains a huge need to trigger the economic recovery of our province and reposition it as the centre of industrialisation through the auto sector.” The province’s 2030 and beyond plan is a blueprint to ensure that it remains South Africa’s economic hub. Among its aims are to invest in transport nodes to better serve underprivileged communities. At the same time, it named the automotive, aerospace, and defence sectors as being among its ten targets to help grow employment. Motara explained that, in producing what was then a ten-year plan, the province engaged with numerous stakeholders. One of the tools at its disposal are Special Economic Zones (SEZs), which Motara says will boost manufacturing, increase exports, grow employment, and expand social infrastructure developments in support of the province being the gateway to Africa. “These are a critical enabler of jobs.” Together with the private sector, the hubs have been a success, such as the Tshwane Automotive SEZ, which was established in May 2020 and was Gauteng’s first such hub, she adds. In 18 months, it attracted 12 investors, creating more than 5,000 direct jobs during the construction phase. Some 40% of the construction contracts, worth R1 billion, went to black female-owned enterprises. The hub has had a positive impact in terms of contributing to jobs created across the supply chain, as well as local content, and has seen the entry of three new foreign companies that were previously strangers to South Africa’s shores. Toyota Motors has started the second phase of its development, which will also focus on “deepening economic participation through the development of innovation,” says Motara. The Ford Motor Company, which recently started production of the next-generation Ranger, has invested R15.8 billion in South Africa, the last tranche going into the Tshwane SEZ, at which its facility boasts 585 robots. To continue growing hubs, which bring with them other advantages such as the development of communities and a supporting ecosystem, government must create additional infrastructure, she says. To this end, the province will be “ensuring the participation of local communities”. However, the motor sector has been hard hit by the recent Transnet strike as well as downtime on the railways due to cable theft. Motara said that government is working on a solution and has prioritised the matter as the state logistics company needs to be brought up to speed so that its rails and ports work efficiently, helping enable Gauteng’s vision. At the same time, government, in the Medium-Term Budget Policy Statement, committed R5.8 billion to it to repair aging infrastructure. Government is making progress. However, to meet its aims, more private sector partnerships are required, which are seen as critical. “We wish to build on great partnerships with private sector, civil society, universities, research institutions, and innovation centres to maximize the potential of future generations. We invite you to join us on this ambitious economic exercise. “As the leading auto manufacturing hub in the country, we are committed to the development of our projects to tackle the triple challenge of poverty, unemployment, and inequality,” Motara said.

New energy vehicle sales to overtake combustion motors by 2035 – Minister Patel

As South Africa starts to shift towards electric vehicles (EVs), there is no doubt that these will become more popular than traditional internal combustion engine cars, LDVs, and trucks, and this move has government’s backing. This is the word from Minister of Trade, Industry, and Competition, Ebrahim Patel, who was addressing the recent South African Auto Week conference. He said that sales of passenger EV cars will outstrip those of combustion engines by 2035. Industry is, however, awaiting the conversion of a Green Paper on this subject into a White Paper. Initially published in May 2021, it was meant to be with Cabinet for its thoughts by October 2021. However, this has not happened, due to financing constraints as government’s purse is stretched as it deals with infrastructure and socio-economic issues. This delay has drawn criticism from those in the industry. However, a costing exercise involving original equipment manufacturers and the National Union of Metalworkers of South Africa has been completed, which led government to the conclusion that it needs to shift from a singular focus on incentives to a broader one in terms of greater production of EVs. The balance of timing of production and consumer incentives is “absolutely critical,” he noted. South Africa cannot afford to be left behind as it is a major exporter of vehicles to the UK will be around 75% of cars made locally are shipped there – and that internal combustion-based engines from 2030 will be prohibited by the European Union. “That costing exercise convinced us that we needed to rethink the elements of the package that we had in mind, shifting from an initial focus to see how we can incentivise the consumer market in South Africa, into a shift with a greater emphasis on the production of electric vehicles,” Moneyweb quoted him as saying. Given the recent Medium-Term Budget Policy Statement, Patel was hopeful that work could start based on the National Budget to be tabled next February as there are signals South Africa is heading in the right direction. South Africa’s automotive sector accounts for five percent of gross domestic product. However, energy constrains need to be considered. Fortunately, government has opened up the grid so that independent power producer can add power to it without limits. Eskom’s rolling blackouts are costing the country around R4 billion a day when stage four hits. If not for the loadshedding, the economy could be between eight and 10 percent bigger.

Keeping an eye on the investment

Government and the private sector have invested more than R8-billion in TASEZ to support South Africa’s automotive manufacturing capacity. The recent oversight visit by representatives from the dtic, the national and provincial departments of Treasury and the Gauteng Department of Economic Development demonstrates TASEZ’s importance as one of the key implementors of government’s industrial development policies. Some of the significant achievements of TASEZ during itsconstruction phase included: The creation of more than 5 000 job opportunities in phase 1 Over 2 000 direct job opportunities created in theoperational phase Over R1-billion procurement spent on 214 local small,medium and micro enterprises (SMMEs) More than 300 SMMEs benefitted from accredited trainingprogrammes Procurement spent on SMMEs, with TASEZ’s assistance,resulted in the improvement in Construction Industry Development Board (cidb) grading.